Asscher: Named for the Asscher brothers of Holland, who first manufactured this unique cut more than a century ago, the Asscher cut is a square shape with delicately arranged facets. The cut offers both beauty and sophistication, with greater brilliance and shine than the similar emerald cut.

Baguette: Deriving its name from its elongated, rectangular shape, like the French bread for which it is named, baguettes work as both a focal stone and as a secondary stone. With its pristine parallel lines and exceptional clarity, a baguette cut diamond makes for an exquisite side stone that complements and enhances the focal stone.

Bullet: A baguette cut with one pointed end resembling a bullet, this cut is often used as a side stone in engagement rings. They make a great complement to Asscher, emerald, and brilliant cut center diamonds.

Cadillac: Like the elongated shield emblem of the renowned auto brand, the Cadillac cut is five-sided with a single long side serving as the base, two sides tapering away from the base, and two sides tapering back together at the top to form an apex. This cut works beautifully as a matched pair or as accent stones.

Cushion: This consumer favorite is like a marriage of the square shape of a princess and the softness of a round brilliant, rounding the corners of the square to resemble a pillow. The result is a complex surface that offers exceptional fire. We offer this best-selling cut in an assortment of configurations, so your customers can have something that is both highly popular and highly personalized.

Emerald: This cut, as the name suggests, was originally used to cut emeralds, and is available in both square and rectangular shapes. The emerald cut is sleek and elegant, characterized by a substantial table surface area and uniform profile. One of the most popular choices for engagement rings, an emerald cut diamond will satisfy even the most sophisticated customers.

Epaulet: Named for the shoulder adornments on military uniforms, the epaulet is a modified five-sided fancy cut diamond with a shape halfway between a tapered bullet and a trapezoid. Similar to the Cadillac diamond epaulets complement both long and short center stones and are available in step cut and brilliant cut styles.

Half Moon: This half-circle or half-oval shape is typically used as a side stone. Half-moon cuts complement rectangular center stones like princess, radiant, and emerald cut diamonds, bringing a touch of softness and sense of lengthening to any center stone.

Heart: This cut requires significant skill to craft, but is well worth it because a heart-shaped diamond is the perfect symbol of enduring love. Inspired by the pear cut with a modified brilliant diamond shape, the heart silhouette offers exceptional shine. A heart cut diamond can be more broad or more narrow by varying the diamond’s length-to-width ratio, allowing you to offer your customers a more unique diamond purchase and the ability to adapt to a wider range of setting styles.

Kite: Shaped like the classic flying toy, this cut has an art-deco vibe and is typically used as a side stone to complement a round or rectangle stone. But don’t hesitate to offer it as the main act, because it performs beautifully solo as well.

Marquise: For those who love a vintage look, there is the marquise cut, which originated in 18th century France. You may also have heard of it referred to as a “navette” or “boat-shaped” diamond. The elongated, narrow shape maximizes brilliance, adding glamor to any setting. It is often set with prongs but can also be bezel set to minimize snagging on fabric.

Oval: The elongated silhouette of an oval cut diamond makes it look larger than other cuts of the same carat weight. Stylish and sophisticated, oval cuts radiate fire and brilliance comparable to round cut diamonds.

Princess: Second in popularity only to the round cut, princess cut diamonds offer an exquisite and timeless shape that complements both traditional and contemporary aesthetics. Its geometric design, a square shape with an inverted pyramid profile, boasts a brilliance nearly equivalent to that of a round diamond.

Radiant: Radiant cut diamonds feature an emerald shape with a faceted crown and pavilion like a brilliant cut. Like a stunning slab of ice under the low winter sun, radiant cut diamonds typically have small color variations across the cuts and reflect light in a dazzling display of fire nearly as bright as a round diamond.

Round: The most popular cut of diamond, and with good reason, the round cut was designed to maximize the diamond’s dazzling optical properties. Its geometrical design and symmetrical structure allow the greatest volume of light to emanate from its complex array of facets. This shape is always in demand and is a favorite for engagement rings, necklaces, and other elegant jewelry.

Tapered Baguette: Also known simply as a “taper,” the tapered baguette is an elongated diamond cut narrower at one end than the other, like a tall drinking glass. Aside from being the most prevalent side stone in engagement rings, the tapered baguette works well alongside rounds, ovals, and other traditional shapes.

Trapezoid: Trapezoids are a common side stone shape that work best with elongated or larger stones. Step cut trapezoids are ideal companions to an Asscher or emerald cut center stone, while brilliant cut trapezoids look … well, brilliant … alongside a princess or radiant cut center stone.